When I do new product development projects, I’m paid to come up with innovative concepts that my clients can commercialize. Since being creative is a very important part of my job as a marketing strategy consultant who runs one of the best marketing consulting firms in Atlanta and beyond, you can be sure that I have a few tricks up my sleeves. Today, I am going to reveal a secret that no other innovation expert has shared with you:
To be innovative, you have got to give your mind what it needs for optimal performance, something it’s often lacking in our go-go-go world: enough rest & proper hydration. You simply cannot deliver exceptional levels of creative thinking when you find yourself in a condition of constant sleep debt & dehydration.
Wait a minute- – that’s it?!
That’s the massive “secret” that no other guru has told you? ! Quickly now, how do you feel? Disappointed , irritated, a bit betrayed, and perhaps even a small bit grumpy?
Good.
Because this brief article isn’t truly about creativity: it’s about a fundamental facet of customer psychology, the one that you yourself are experiencing at this instant.
Now, let’s be clear: the innovation “secret” I shared with you is 100%accurate, and it’s an important one that works- – but it’s NOT what you were hoping to hear, is it?
What you wanted was some exciting, new, “insider” magic trick.
It’s All About The Sizzle
Something “sexier”, something with a bit more sizzle. Although you may have questioned my sanity, you most likely would’ve been considerably more content if I said that the hidden key to creativity is to get into a silver space pod, gargle six ounces of Bolivian ju-juga juice, and quack like a duck.
That’s the way our brains work. We want those savory insider tips and quick fixes that can move us ahead with less work (or at least less drudgery). While it’s fine to pick up tips, tricks, and strategies along our journey- – and indeed we should- – our first task is to become brilliant in the basics, and that means plowing ahead with fortitude and perseverance. But oh, how we want that excitement!
So what does this today’s exercise into consumer expectancies mean for your business?
When we understand the way our consumers’ minds work, we will be able to use that information in a moral manner to get the results we want. Remember that old saying: “sell the sizzle, not the steak”? When you construct the best new products & services you can, understand that your shoppers, buyers, and clients subconsciously would like you to offer them a little “sizzle” also. From a psychological viewpoint, adding that additional bit of flair to a quality product elevates your audience’s overall satisfaction & enjoyment, so do it! If you are selling from a place of integrity, you should have no apprehension about adding a bit of wizardry to your presentation. Give it a try– and see how it works for you!
The Biggest Creativity Secret No Expert Has Shared With You by Marie Elwood. About the Author: Marie Elwood runs an Atlanta marketing consulting firm that helps big organizations achieve their marketing objectives.
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